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C-Store Team Named 2021 CSNews Category Captain

The Rich’s C-Store Team was recently selected as the 2021 Convenience Store News (CSNews) Category Captain of the year in the Foodservice/Prepared Foods category.

All entries were judged based on the following criteria:

Product innovation; Creativity in merchandising, marketing, promotion, and advertising; Use of consumer insights to drive category sales; Innovative and dynamic category management tools; Demonstrated commitment to meeting the specific needs of retailer customers; Efficiently lifting sales for the entire product category; Fact-based evidence of market-specific or account-specific results.

Category Captains were selected because they have earned retailers trust and have helped their clients grow sales and profits in the entire category. All winners were featured on and in the March issue of CSNews magazine.

Congratulations to the entire FSD C-Store team!

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