Despite all age demographics upping their snack intake in the last few years (33% of total consumers reported snacking more at the time of being surveyed than the year prior, according to the Snacking Keynote Report), a notable increase can be seen specifically among younger consumers, with 42% of Gen Z and 43% of Millennials citing an increase in snacking between 2022 and 2023. And while certain items are typically considered snack foods, consumers having various motivators behind their snacking habits means there is an opportunity to take advantage of the ambiguity around the category. Satisfying a craving, seeking indulgence, and needing a holdover until their next meal are the top 3 motivators for consumers according to the Snacking Keynote Report. With 66% of surveyed consumers claiming that anything can be a snack, operators should keep those driving factors in mind.