GOOD WORK,
IN PROGRESS.

Rich’s Clean Label Guidelines

Vanilla cupcake with a strawberry on top.

Embrace Transparency.

Your consumers are paying attention. They’re scrutinizing ingredient lists, and they’re aware of how those ingredients impact their well-being. With Rich’s, you can feel confident inviting them to take a closer look. We’ve kept pace with the trends, offering over 900 products that meet our Clean Label Guidelines and still deliver the same taste, performance and ease-of-use you count on. With our clean label offerings, artificial flavors and colors, high fructose corn syrup, hydrogenated oils and more are all gone. Instead, you’ll find simple, recognizable ingredients that you — and your consumers — can feel good about.

So embrace transparency — and watch your sales grow.

of consumers believe clean label is important, and almost as many are willing to pay more for products they perceive to be healthier or cleaner.
1
of consumers indicated they evaluate ingredients on packages, while 66% look at the nutritional panel.”
1
Global clean label market is projected to grow at a compound annual growth rate of 6.75% (2021-2026).
2

Source: 1. Beyond the Label, Kerry, 2020; 2 Ingredion Powering profit: The next frontier of clean label formulation, 2022.

chef cutting vegtables

OUR CLEAN LABEL PRODUCTS

Click the button to see all of our clean label products.

Rich With Solutions.

RICH’S BASELINE CLEAN LABEL PRODUCTS:
Restrict the use of sensitive ingredients such as artificial colors, flavors and sweeteners, high fructose corn syrup and hydrogenated oils

RICH’S SUPERIOR CLEAN LABEL PRODUCTS:
An expansion on our Baseline offering which restricts more than 70 sensitive ingredients such as bleached flour, MSG and added sulfates