Your challenges inspire our innovation. Our commitment to in-store bakeries began with Rich’s Whip Topping® over 75 years ago — and we’ve continued to introduce revolutionary products for you ever since. We’ve set new standards in quality, convenience and efficiency — allowing you to safely satisfy shopper demands while reducing demands on your own labor. Our operator-first approach is fueled by both local flavor and global insight. The result is an unmatched portfolio of solutions specifically designed for your everyday challenges.
In-Store Bakery
Cakes. Icings. Breads, rolls and so much more.
At Rich’s In-Store Bakery, we’ve got all the
great tasting, easy making, on-trend baking
solutions you need to give your shoppers
what they really want.
At Rich’s In-Store Bakery, we’ve got all the
great tasting, easy making, on-trend baking
solutions you need to give your shoppers
what they really want.
Transform Imagination
into Action.
SAVOR THE TASTIER SIDE OF NATURE.
From pizza to rolls, dessert to beverages, our plant-based portfolio helps you grow to meet consumer demand, deliciously.
Featured Products
A selection of our top trending, seasonal and most popular products for in-store bakeries like yours.
Create a World
of Wonder.
Irresistible, Instagrammable, shareable and delicious — check back often for creative new recipe inspiration.
UNICORN PULL APART CUPCAKE CAKE
Individual cupcakes creating a whimsical unicorn.
CHOCOLATE CHIP COOKIE S’MORES
Elevate the campfire classic with cravable cookies.
ITALIAN BRUSCHETTA
The best appetizer starts with Cottage Bakery® Baked Artisan French Baguette.
CHOCOLATE PRETZEL CUPCAKES
Sweet and Salty! The perfect combo for this delicious whipped icing topped cupcake.
FOR RIGHT NOW, AND FOR WHAT’S NEXT.
In our latest issue of Insights For Growth, we get you the facts you need to know about Morning Bakery. The morning breakfast occasion continues to be relevant to consumers, and Morning Bakery is making headway. Learn how you can capitalize on impulse! Subscribe for a copy of our latest newsletter.
Insights For Growth Newsletter
Rich’s Insights For Growth newsletter delivers In-store Bakery & Deli inspiration directly to your inbox, highlighting market trends to fuel your imagination and grow your business.
PODCAST
PLANT-BASED OPTIONS IN THE BAKERY MARKET
In the recent edition of The Snack Food & Wholesale Bakery “Ingrained Insights” podcast series, Julie Altobello, Senior Marketing Manager of Health and Authenticity, discusses how Rich’s is evolving to deliver more plant-based options for the bakery.
What would you
like to do next?
Discover our
products.
products.
