In-Store Bakery

Cakes. Icings. Breads, rolls and so much more.
At Rich’s In-Store Bakery, we’ve got all the
great tasting, easy making, on-trend baking
solutions you need to give your shoppers
what they really want.

Transform Imagination
into Action.

Your challenges inspire our innovation. Our commitment to in-store bakeries began with Rich’s Whip Topping® over 75 years ago — and we’ve continued to introduce revolutionary products for you ever since. We’ve set new standards in quality, convenience and efficiency — allowing you to safely satisfy shopper demands while reducing demands on your own labor. Our operator-first approach is fueled by both local flavor and global insight. The result is an unmatched portfolio of solutions specifically designed for your everyday challenges.

Let’s Dream Big.

Hungry for more?
Let’s Talk.


In our latest issue of Insights For Growth, you’ll discover why the ever-popular cookie has a premium new look — and how offering vegan options can give you an edge. Create excitement with on-trend specialty cookie recipes, and get tips on getting the word out with your digital marketing content.

Insights For Growth Newsletter

Rich’s Insights For Growth newsletter delivers In-store Bakery & Deli inspiration directly to your inbox, highlighting market trends to fuel your imagination and grow your business.