In-Store Bakery

Cakes. Icings. Breads, rolls and so much more.
At Rich’s In-Store Bakery, we’ve got all the
great tasting, easy making, on-trend baking
solutions you need to give your shoppers
what they really want.

Transform Imagination
into Action.

Your challenges inspire our innovation. Our commitment to in-store bakeries began with Rich’s Whip Topping® over 75 years ago — and we’ve continued to introduce revolutionary products for you ever since. We’ve set new standards in quality, convenience and efficiency — allowing you to safely satisfy shopper demands while reducing demands on your own labor. Our operator-first approach is fueled by both local flavor and global insight. The result is an unmatched portfolio of solutions specifically designed for your everyday challenges.

Let’s Dream Big.

The Future of Food
is Here – and Hungry.

Meet the kids with an appetite for the
next generation of Plant-Based food.

CLICK HERE TO DOWNLOAD

Featured Products

See All In-Store Bakery Products
A selection of our top trending, seasonal and most popular products for in-store bakeries like yours.

Hungry for more?
Let’s Talk.

Contact Us

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Create a World
of Wonder.

Irresistible, Instagrammable, shareable and delicious — check back often for creative new recipe inspiration.
Discover All In-store Bakery Recipes

UNICORN PULL APART CUPCAKE CAKE

Individual cupcakes creating a whimsical unicorn.
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CHOCOLATE CHIP COOKIE S’MORES

Elevate the campfire classic with cravable cookies.
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ITALIAN BRUSCHETTA

The best appetizer starts with Cottage Bakery® Baked Artisan French Baguette.
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CHOCOLATE PRETZEL CUPCAKES

Sweet and Salty! The perfect combo for this delicious whipped icing topped cupcake.
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FOR RIGHT NOW, AND FOR WHAT’S NEXT.

In our latest issue of Insights For Growth, we get you the facts you need to know about Morning Bakery. The morning breakfast occasion continues to be relevant to consumers, and Morning Bakery is making headway. Learn how you can capitalize on impulse! Subscribe for a copy of our latest newsletter.

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Insights For Growth Newsletter

Rich’s Insights For Growth newsletter delivers In-store Bakery & Deli inspiration directly to your inbox, highlighting market trends to fuel your imagination and grow your business.

PODCAST

PLANT-BASED OPTIONS IN THE BAKERY MARKET

In the recent edition of The Snack Food & Wholesale Bakery “Ingrained Insights” podcast series, Julie Altobello, Senior Marketing Manager of Health and Authenticity, discusses how Rich’s is evolving to deliver more plant-based options for the bakery.

Listen Now

What would you
like to do next?

Discover our
products.

Discover our
products.

See other business solutions.

See other business solutions.

Learn About Our Brands.

Learn About Our Brands.