In-Store Bakery

Cakes. Icings. Breads, rolls and so much more.
At Rich’s In-Store Bakery, we’ve got all the
great tasting, easy making, on-trend baking
solutions you need to give your shoppers
what they really want.

Transform Imagination
into Action.

Your challenges inspire our innovation. Our commitment to in-store bakeries began with Rich’s Whip Topping® over 75 years ago — and we’ve continued to introduce revolutionary products for you ever since. We’ve set new standards in quality, convenience and efficiency — allowing you to safely satisfy shopper demands while reducing demands on your own labor. Our operator-first approach is fueled by both local flavor and global insight. The result is an unmatched portfolio of solutions specifically designed for your everyday challenges.

Let’s Dream Big.

Hungry for more?
Let’s Talk.


In our latest issue of Insights For Growth, we’ll help you prepare for the upcoming winter holidays — leveraging fresh seasonal offerings that will captivate consumers. See the top seasonal baked good trends & some traditional favorites – perfect for holiday celebrations this year. Subscribe for a copy of our latest newsletter.


Insights For Growth Newsletter

Rich’s Insights For Growth newsletter delivers In-store Bakery & Deli inspiration directly to your inbox, highlighting market trends to fuel your imagination and grow your business.