Bettercreme whipped icing on cupcakes with vibrant colors.

BETTERCREME® WHIPPED ICING

A pop of color
for your creations

BORN FROM POSSIBILITY.

Your challenges inspire our innovation. When we launched Bettercreme® back in 1978, it was the very first whipped icing. We went on to introduce sweet swirls of flavor, clusters of cookie and chocolate, and a full spectrum of seasonal hues and classic colors — revolutionizing the dessert decorating industry.

We’ve never stopped. Fluffy, fun and full of possibilities, Bettercreme®  is the smooth, light, perfectly sweet whipped icing™ that continues to play a delicious role in countless memorable moments around the globe.

Play With All The Possibilities.

The answer to every sweet appetite.

Sometimes only the classics—like chocolate and vanilla—will do, sometimes you need a big burst of color, and sometimes a fresh flavor is the key to sweet success. Our full Bettercreme® portfolio offers something for every decorating desire.

Rich’s Online Shop.

Explore Our Online Shop
Now you can order directly from us, with lower minimums.

color craze.

Pop of color, taste of magic.

Let your creativity out of the bag… whimsical swirls of pink, purple, blue and green add eye-popping color to every creation.

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Simply Clean.

Cleanly Creative.

Our Simply/Clean Label offerings feature no high fructose corn syrup.

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SWEETEN EVERY SEASON WITH
SEASONAL VARIETY CASES.

Let’s Spend the Year Together.

Everyday to seasonal themes – in perfectly portioned palettes. Each variety case contains 15 pre whipped bags (12 oz. each), simplifying ordering and storage with a single SKU solution.

Learn More about Our Bettercreme Variety Cases

Rich’s Academy

From budding bakers to advanced decorators, Rich’s Academy is our free, online learning platform that lets you learn from our experts on your time. Bake the most of your skills, from icing and piping to trending techniques to advanced decorating.

Enroll Today

Create a World
of Wonder.

Irresistible, Instagrammable, shareable and delicious — check back often for creative new recipe inspiration.
Discover Bettercreme Recipes

Spring Berry Bliss Cupcake ​

Get your customers excited for the warmer seasons with this beautiful cupcake topped with Bettercreme icing. ​
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STRAWBERRY CHOCOLATE DRIP CAKE​

Capture attention with this delicious cake featuring Strawberry Bettercreme. ​
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BLACK RASPBERRY DESSERT BOARD ​

Give customers the ability to pick and choose what dessert they want to dip into Black Raspberry Bettercreme. ​
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TOASTY SMORES BAR ​

Treasure the heart of summer with this delicious s’mores bar. ​
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Create a World
of Wonder.

Irresistible, Instagrammable, shareable and delicious — check back often for creative new recipe inspiration.

Spring Berry Bliss Cupcake ​

Get your customers excited for the warmer seasons with this beautiful cupcake topped with Bettercreme icing. ​
View Product

STRAWBERRY CHOCOLATE DRIP CAKE​

Capture attention with this delicious cake featuring Strawberry Bettercreme. ​
View Product

BLACK RASPBERRY DESSERT BOARD ​

Give customers the ability to pick and choose what dessert they want to dip into Black Raspberry Bettercreme. ​
View Product

TOASTY SMORES BAR ​

Treasure the heart of summer with this delicious s’mores bar. ​
View Product
Discover Bettercreme Recipes

MORE THAN JUST DESSERT.

View the full Bettercreme whipped icing portfolio, and explore helpful handling and application videos.

ANYTHING YOU CAN IMAGINE…

Whether you’re looking for our icings in bags or pails, Rich’s has what you need to create innovative and intricately designed cakes, cupcakes, and other baked goods from our versatile whipped icing portfolio. Not sure where to buy whipped icing? Check out our online shop to purchase select Bettercreme products directly from Rich’s USA.

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The Classics – Vanilla & Chocolate

Product Code Product Name Case Count Unit Weight Shelf Life Format
Code07894 Namebettercreme® ready to whip liquid chocolate icing and filling, 2-lb cartons Case/Pack12 Weight2 LB Shelf Life540 DAYS Format
Code06939 Namebettercreme® chocolate icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code11840 Namebettercreme® chocolate icing made w/ hershey’s cocoa, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code13608 Namebettercreme® chocolate icing made w/ hershey’s cocoa, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code11098 Namebettercreme® double rich chocolate icing, 15-lb pail Case/Pack1 Weight15 LB Shelf Life540 DAYS Format
Code09334 Namebettercreme® ready to whip liquid double rich chocolate icing and filling, 8.8-lb cartons Case/Pack4 Weight8.8 LB Shelf Life540 DAYS Format
Code62732 Namebettercreme® double rich chocolate icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code03454 Nameperfect finish® bettercreme® vanilla icing, 15-lb pail Case/Pack1 Weight15 LB Shelf Life540 DAYS Format
Code11849 Namebettercreme® perfect finish® vanilla icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code16044 Namesimply bettercreme® vanilla icing, 15-lb pail Case/Pack1 Weight15 LB Shelf Life540 DAYS Format
Code02399 Namebettercreme® vanilla icing, 10 24-oz bags Case/Pack10 Weight24 OZ Shelf Life540 DAYS Format
Code06808 Namebettercreme® ready to whip liquid vanilla icing and filling, 2-lb cartons Case/Pack12 Weight2 LB Shelf Life540 DAYS Format
Code11092 Namebettercreme® vanilla icing, 15-lb pail Case/Pack1 Weight15 LB Shelf Life540 DAYS Format
Code02647 Namebettercreme® ready to whip liquid non-dairy vanilla icing and filling, 8.8-lb cartons Case/Pack4 Weight8.8 LB Shelf Life540 DAYS Format
Code06429 Namebettercreme® vanilla icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code50971 Namebettercreme® ready to whip liquid vanilla icing and filling, 8.8-lb carton Case/Pack4 Weight8 LB Shelf Life540 DAYS Format

Show Your Colors

Product Code Product Name Case Count Unit Weight Shelf Life Format
Code23646 Namebettercreme® color craze whimsical, 5 bag mini case Case/Pack5 Weight10 OZ Shelf Life365 DAYS Format
Code13224 Namebettercreme® black icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22091 Namebettercreme® blue icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22093 Namebettercreme® blue icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code14999 Namebettercreme® bold green icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22021 Namebettercreme® dark blue icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code17798 Namebettercreme® icing, everyday variety case – blue, pink, yellow, bold green, orange, red, 15 12-oz… Case/Pack15 Weight12 OZ Shelf Life365 DAYS Format
Code22052 Namebettercreme® green icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22095 Namebettercreme® green icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code22017 Namebettercreme® lavender icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code18330 Namebettercreme® color craze whimsical icing, 15 10-oz bags Case/Pack15 Weight10 OZ Shelf Life540 DAYS Format
Code22020 Namebettercreme® orange icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22094 Namebettercreme® orange icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code09173 Namebettercreme® petal pink icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22088 Namebettercreme® pink icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22097 Namebettercreme® pink icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code22019 Namebettercreme® red icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22096 Namebettercreme® red icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code14998 Namebettercreme® teal icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22089 Namebettercreme® yellow icing, 15 12-oz bags Case/Pack15 Weight12 OZ Shelf Life540 DAYS Format
Code22098 Namebettercreme® yellow icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format

Flavors That Excite

Product Code Product Name Case Count Unit Weight Shelf Life Format
Code20393 Namebettercreme® chantilly icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code16656 Namebettercreme® caramel icing, 12 12-oz bags Case/Pack12 Weight12 OZ Shelf Life540 DAYS Format
Code02261 Namebettercreme® caramel icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code18017 Namebettercreme® cookies ‘n creme icing made with oreo® cookies, 12 12-oz bags Case/Pack12 Weight12 OZ Shelf Life540 DAYS Format
Code00331 Namebettercreme® cookies ‘n creme icing made with oreo® cookies, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code16658 Namebettercreme® cream cheese icing, 12 12-oz bags Case/Pack12 Weight12 OZ Shelf Life540 DAYS Format
Code05721 Namebettercreme® cream cheese icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code14990 Namebettercreme® lemon icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code11660 Namebettercreme® mint chocolate chip icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format
Code16659 Namebettercreme® strawberry icing, 12 12-oz bags Case/Pack12 Weight12 OZ Shelf Life540 DAYS Format
Code14989 Namebettercreme® strawberry icing, 9-lb pail Case/Pack1 Weight9 LB Shelf Life540 DAYS Format

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Learn about our Business Solutions

Learn about our Business Solutions

Contact Us

Contact Us

Explore Our Bettercreme Recipes

Explore Our Bettercreme Recipes