Whether it’s finding surprise and delight in a trendy twist on a nostalgic favorite, sharing a sweet moment with others, or grabbing an easy snack on the go — cookies and donuts are enticing appetites of all ages, and for all occasions.
Get a taste of what’s next in fresh bakery and discover how cookies and donuts are producing the most growth in 2025. Reserve your spot for the Cookie & Donut Craze Webinar on Monday, March 10.
A quick breakfast, mid-day pick me up, after dinner dessert, or late night sweet treat — cookies and donuts hit a sweet spot for innovation across every daypart. With a wide variety of flavors and sizes these sweet treats easily satisfy all generations, from kids to grandparents, across all behavioral consumer segments.
“Treat yourself” is being taken to a whole new level in 2025 with snacking becoming its own daypart — and overtaking breakfast in popularity. As consumers continue to seek affordable indulgence, donut holes, and smaller format snackable sweets satisfy snack cravings and cater to this growing demand.
Datassential, Donuts, 2024; Circana CREST Dashboard, 6ME March 2024; Rich’s Consumer Survey, Donuts, May 2024
From celebrating a sweet victory to simply savoring a well-deserved treat, cookies and donuts satisfy a craving for something special, and make every bite a little celebration worth enjoying. It’s no surprise that the key occasions for priority shopper segments are sharing and connecting with others — whether it be while trying something new or enjoying a classic favorite.
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