From flavor shots to whipped topping, Gen Z and Millennial consumers expect to build their beverages their way. Personalization promotes autonomy and emotional connection for them while increasing upsells and visitation for you.
Start with the classics. Shake them up with trending flavors. Add a swirl of social media excitement. And top it all off with innovative, easy-handling solutions that instantly invigorate your beverage program. C-stores have long been the beverage destination of choice for on-the-go consumers.1 Today, beverages are expanding their appeal into the realm of snacking, with nearly 7 in 10 consumers substituting a beverage for a food snack at least sometimes.2 Leveraging trends in Made-to-Order beverages (MTO), which consumers customize with toppings, flavors, and particulates of their choice, can boost interest, traffic, loyalty and higher ring at the register. Rich’s is your resource, providing the tips, insights, and versatile portfolio of beverage solutions you can use to hit the beverage bullseye. Let’s take your beverages over the top.
