At Swig, warm pretzel bites carry the savory side of the menu, shifting savory with Garlic Parmesan and Dill Ranch seasonings or turning sweet with a strawberry cream cheese dip. It shows how much range a single portable format can deliver when the flavor around it changes.
With an undeniable spirit of innovation, we envision a world full of possibility—embracing market insights to transform the industry and captivate consumers. Rich’s FUEL exists to bring true insights directly to you: to grow your business by fueling your imagination, possibilities, and impact.
THE SHIFT FROM MEALS TO MOMENTS
Fall puts the clock back in charge. School bells, practice schedules, shift changes, and packed calendars return all at once, and the long, loose eating windows of summer disappear with them. Consumers aren’t eating less, they’re eating differently: nearly 90% have had a snack outside of traditional mealtimes in the past month, and nearly three-quarters have skipped a full meal in favor of snacks altogether (Datassential Little Treat Culture SEP’25).
That’s the shift worth watching. Snacking has quietly moved from the margins of the day to the center of it, and it’s showing up as a real purchase occasion rather than a leftover one. More than a third of consumers have gone out specifically for a snack in the past three months, and where craving does the deciding, with 60% of consumers picking their snacks to satisfy a craving. (Datassential Away-From-Home Dining Decisions NOV’25).

