BUTTERCREME OR WHIPPED ICING?

Whipped Icing lovers describe it as light, airy, fluffy—a balanced sweetness that’s not overpowering and lets the cake or dessert itself shine. After blind tasting samples of both icing types on cake, Whipped and Buttercreme icings were rated at parity for overall liking, flavor and texture. On the other hand, Buttercreme loyalists can’t get enough of the thick, rich, indulgent flavor that feels classic and celebratory. Ignoring either group risks leaving sales on the table.

Whether it’s a light, fluffy Whipped Icing for a fruit-filled cake, or a decadent Buttercreme swirl on a cupcake, icings elevate every dessert moment. By offering both icings, retailers and decorators can satisfy the widest range of shoppers, boost repeat purchases and make the bakery case a true destination.