filled croissants

Introducing Rich’s Blueberry Cream Cheese & Chocolate Flips

Filled Croissants Just Got an Upgrade

Ready to Take Your Bakery to the Next Level?


Introducing Blueberry Cream Cheese and Chocolate Flips. These items are the latest additions to our irresistible Flips Portfolio, also known as filled croissants. The new “all-butter croissants filled croissants” offer customers a decadent, on-the-go treat they won’t be able to resist. Featuring soft, flaky layers and delicious fillings, our Flips deliver that perfect balance of indulgence and convenience. Ready in minutes, these pastries are the perfect addition to your bakery case, because they combine mouthwatering, premium ingredients and minimal preparation time resulting in a delectable, easy-to-prepare bakery treat.”

filled croissants drizzled with icing

From Freezer to Fresh-Baked Bliss

Rich’s Flips Offer Unmatched Convenience and Deliciousness for Every Snack Lover

Whether served warm, drizzled with icing, or topped with powdered sugar, these filled croissants bring an extra layer of delight to any occasion. With three fan-favorite flavors—Raspberry Cream Cheese, Blueberry Cream Cheese, and Chocolate—consumers will keep coming back for more.

Sweet Treats in High Demand

As snack time continues to become a favorite part of the day for consumers, it’s no surprise that the demand for delicious, convenient options is soaring. With 74% of consumers opting for snacks in place of meals at least once a week, offering a quick yet satisfying treat is a smart move for any business. Flips are pre-proofed, frozen croissants that go straight from the freezer to the oven, cutting down on prep time and quickly satisfying customer cravings.

Croissants are the #1 selling breakfast items within in-store bakeries.

NIELSEN, JAN. 2025
chocolate filled croissant

Designed for Convenience, Perfect for Every Moment

Flips offer an ideal labor-saving solution: pre-proofed, frozen, and requiring minimal prep time to simplify the baking process, making it easier to deliver a fresh, quality treat with minimal effort. With 16 layers of buttery dough and rich fillings, these croissants provide a premium experience that’s easy to prepare and serve.

Perfect for any occasion, whether a quick snack or a sweet breakfast, Flips make it simple to meet consumer cravings with minimal labor. Offer your consumers a handheld indulgence they can enjoy anytime—whether it’s a quick bite during a busy workday or a shared treat during special moments.

Quick & Easy Handling Instructions

EXPLORE RICH’S PASTRY DOUGH.


Scratch-made taste — without the labor and inconsistency. Our easy-to-use premium pastries and laminated pastry doughs deliver the delicate flaky flavor consumers love in danishes, turnovers and strudels.

 

Take me back to the Resource Center!