Today’s consumers are always looking for the next buzzworthy item or seasonal sensation on the menu. LTOs are a great way to drive traffic and build hype around your limited service restaurant. Invite consumers to try a unique, temporary menu item before time runs out!
Consumers continue to have less money to spend on food and beverage, and a multitude of options for where to spend it — and the value they’re seeking reaches well beyond price.
While sticking to your core is crucial, your menu differentiation and LTO strategy can make you stand out from the competition. Drive interest and trial with high-quality and profitable LTOs your staff can pull off consistently.
Deal and loyalty trips increased from 2022 to 2023, while non-promotional visits declined. Hooking consumers with deals, offering bundles that raise ticket prices, and incentivizing loyalty programs all add up to more traffic and retention.
Eating patterns favor operators who feature convenient solutions that can also deliver variety. Getting exactly what they want, and knowing it was made just for them, is a major component of a consumer’s value equation.
All of that customization won’t matter if your staff can’t execute in a way your guests can count on. Build your offerings around components that make it easy to execute consistent results — ideally with a side of versatility.
A return to busy lifestyles, coupled with the rise of digital ordering, has heightened expectations for convenience, continuing a long-term trend. Invest in infusing ease into every moment — from apps, to short wait times, elevated in-store service, and practical packaging.
Snacking, often as a meal replacement, remains a mega trend. Between meal occasions and specialty beverages as snacks have risen sharply. This is especially evident for consumers aged 13-17, whose average expenditure per capita on snacks has increased 134% since 2021.2 Always have quality, consistent snacks conveniently at hand.
Rich’s is here with the solutions and insight you need to make your operation worth it for today’s consumers.
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