BREADUCATION IS IN SESSION.
WHY ARTISAN BREADS ARE ELEVATING FRESH BAKERY IN 2025.

Consumers are gravitating toward higher quality bakery items made with simpler ingredients — and they’re willing to pay more for them. Artisan breads check every box: premium quality, vast versatility and that irresistible fresh-baked aroma. By focusing on top-performing artisan breads like ciabatta, French Baguette and sourdough, retailers can inspire loyalty and repeat trips to the bakery section.

Rich’s next Future of Fresh Bakery Live dives into the shopper segments purchasing artisan bread, plus tips and tactics for growing artisan bread occasions! Reserve your spot for the Breaducation: Artisan Insights & Applications Webinar on December 10, 2025 at 3:30 pm EST.

WHO’S PURCHASING ARTISAN BREAD?

 

Consumers see artisan breads as both special and essential — the perfect bridge between indulgence and better-for-you eating. Home-Made Prioritizers and Engaged Explorers are spending the most in this category. For these shoppers, artisan bread is an experience that feels crafted, comforting and worth coming back for.

How can you reach these key shopper segments? For Home-Made Prioritizers, cross-merchandising with deli, meats, cheeses and produce can help drive impulse sales and basket growth. Rotating in new items keeps Engaged Explorers’ interest.

FRESH, VERSATILE AND ALWAYS ON-TREND.

Artisan breads create moments of comfort and connection — from holiday entertaining, to a shared loaf at dinner, to a simple sandwich that feels elevated. Some consumers say fresh bakery products are what keep them returning to their favorite stores! Rich’s Artisan Breads help you deliver that daily delight — authentic, convenient and crafted to perform beautifully in every application. 

EXPLORE OUR RECIPE LIBRARY

Want to learn more about what sets true Artisan Bread apart? 

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FUTURE OF FRESH BAKERY LIVE: BREADUCATION – ARTISAN INSIGHTS AND APPLICATIONS

RISE ABOVE THE REST.

Find out which consumers are looking for artisan breads, how you can create more occasions for artisan breads, and what artisan bread products are trending on the next Future of Fresh Bakery Live! 

REGISTER NOW!

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