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The way consumers eat is evolving. More and more shoppers are now replacing at least one meal per week with a snack, prioritizing portability, indulgence and convenience over traditional daypart routines.

With the newest lineup of Farm Rich Bites, you can meet demand and exceed expectations with delicious options featuring:

  • Meal-worthy portion sizes
  • Sweet and savory varieties for all-day appeal
  • Grab-and-go friendly formats
  • Labor-saving solutions with heat-and-serve prep format
  • Strong margins and incremental sales potential
EXPLORE OUR PRODUCTS

the snack surge is here

Source: Datassentials Snacking Keynote 2023, The Snacking Supernove 2023 Circana, and Snacking
Behavior_Updated Consumer Insights Q424, Datassential Key Notes Appetizers December 2025.

It’s love at first bite with our newest lineup

From savory melts to indulgent sweets, these bites deliver convenience, consistency and flavor that keep customers coming back.

The sweet

The savory

Deliver sweet and savory snacks consumers crave!

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Foodservice Fuel: Snacking Trends in Foodservice

With an undeniable spirit of innovation, we envision a world full of possibility—embracing market insights to transform the industry and captivate consumers. Rich’s FUEL exists to bring true insights directly to you: to grow your business by fueling your imagination, possibilities, and impact.

SATISFYING SNACKING TRENDS

The classic approach of three square meals a day is no longer the only approach to dining, as snacks are emerging as a significant menu part for consumers and are even being used to replace meals. According to Datassential’s Snacking Keynote Report, 74% of consumers have replaced breakfast, lunch, or dinner with a snack at least once per week, and 40% of those consumers replace 2 to 5 meals per week with snacks.

Despite all age demographics upping their snack intake in the last few years (33% of total consumers reported snacking more at the time of being surveyed than the year prior, according to the Snacking Keynote Report), a notable increase can be seen specifically among younger consumers, with 42% of Gen Z and 43% of Millennials citing an increase in snacking between 2022 and 2023. And while certain items are typically considered snack foods, consumers having various motivators behind their snacking habits means there is an opportunity to take advantage of the ambiguity around the category. Satisfying a craving, seeking indulgence, and needing a holdover until their next meal are the top 3 motivators for consumers according to the Snacking Keynote Report. With 66% of surveyed consumers claiming that anything can be a snack, operators should keep those driving factors in mind.

SIDEKICKS BY

SUBWAY

Subway answers the call for snacks in the form of Sidekicks, footlong bites to accompany a sandwich or to eat on its own. Apart from their Footlong Cookie, Subway has partnered with Cinnabon to release a Footlong Churro and Auntie Anne’s for a Footlong Pretzel.

PUT IT INTO ACTION.

When focusing on snack ideation, operators can pull inspiration from consumer snacking motivators and consider how they can use ingredients that are already on their menus. Consider innovation in single-serve desserts and handheld dishes for snack offerings.

 

Individually Wrapped & Handheld Sweet Treats

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Individually Wrapped Cookies

Product Code Product Name Case Count Unit Weight Shelf Life
Code03593 Nametriple chocolate® filled cookie baked iw, 1.7-oz Case/Pack120 Weight1.7 OZ Shelf Life365 DAYS
Code23365 Namewgr individually wrapped berries & cream filled cookie naturally flavored, 1.7 oz Case/Pack120 Weight1.7 OZ Shelf Life365 DAYS
Code19402 Namenut free whole grain rich chocolate chip made with hershey’s baked cookie individually wrapped,… Case/Pack126 Weight1.55 OZ Shelf Life365 DAYS
Code08202 Nameconfetti cake filled cookie baked iw, 1.7 oz cookies Case/Pack120 Weight1.7 OZ Shelf Life365 DAYS

Ready-to-Finished Donuts

Product Code Product Name Case Count Unit Weight Shelf Life
Code06330 Namepremium old fashioned cake donut Case/Pack84 Weight2 OZ Shelf Life330 DAYS
Code08061 Nameready to finish cake bite french toast whole grain Case/Pack384 Weight0.51 OZ Shelf Life330 DAYS
Code12362 Nameold fashioned sour cream cake donut, 100 count Case/Pack100 Weight2.75 OZ Shelf Life330 DAYS
Code02831 Nameready-to-finish plain cake donut hole, 440 0.4-oz holes Case/Pack440 Weight0.4 OZ Shelf Life330 DAYS
Code12810 Namechocolate jumbo donut ring, 100 count, 3 oz Case/Pack100 Weight3 OZ Shelf Life330 DAYS
Code19462 Namesimply blueberry naturally flavored cake ring donut Case/Pack100 Weight3 OZ Shelf Life270 DAYS
Code23564 Namedouble chocolate filled donut bite, whole grain rich, 220 1.3-oz bites Case/Pack220 Weight1.31 OZ Shelf Life270 DAYS
Code08066 Nameready to finish cake bite pancake whole grain Case/Pack384 Weight0.51 OZ Shelf Life330 DAYS
Code04378 Name2 oz churro donut Case/Pack96 Weight2 OZ Shelf Life270 DAYS
Code19621 Nameready to finish jumbo french toast filled donut bite, 220 1.31-oz donuts Case/Pack220 Weight1.31 OZ Shelf Life270 DAYS
Code52152 Nameapple fritter, 2.4 oz Case/Pack84 Weight2.4 OZ Shelf Life270 DAYS
Code17843 Namechurro bites 440/0.4oz Case/Pack440 Weight0.4 OZ Shelf Life270 DAYS
Code03213 Nameready-to-finish yeast raised donut twist Case/Pack48 Weight2.75 OZ Shelf Life270 DAYS
Code23324 Nameready to finish bavarian filled long john donut Case/Pack60 Weight3 OZ Shelf Life270 DAYS

Fully Finished Donuts

Product Code Product Name Case Count Unit Weight Shelf Life
Code08360 Namefrench cruller glazed donut ring cake, 120 count Case/Pack120 Weight1.4 OZ Shelf Life365 DAYS
Code15205 Namepowder sugar mini cake donut ring, 384 count Case/Pack384 Weight0.5 OZ Shelf Life365 DAYS
Code02250 Namefully finished cake donut variety Case/Pack104 Weight1.6 OZ Shelf Life365 DAYS
Code02233 Namefully finished yeast raised donut glazed ring Case/Pack108 Weight1.2 OZ Shelf Life365 DAYS

TOP SNACK ITEMS PREFERRED BY CONSUMERS:

BLENDED BEVERAGES, SMOOTHIES, & MORE

Blend & Serve with

F’REAL BY RICH’S

Smoothies. Milkshakes. Blended bowls. Frozen cocktails. Blended drinks bring comfort and nostalgia, as well as the flavor flexibility to stay on top of the trends. With f’real shakes and smoothies, you can create fun, freshly blended frozen beverages with premium ingredients and fan-favorite flavors – without labor or mess concerns.

Learn More About f’Real by Rich’s

OPERATOR SPOTLIGHT

OPERATORS WITH SNACKABLE MENU ITEMS

LOS ANGELES, CALIFORNIA (HQ)

B SWEET

B Sweet is a Filipino-inspired dessert shop serving a wide selection of sweet treats from a small storefront in Japantown, Los Angeles. Consumers can satisfy cravings on-the-go with the various shakes, cakes, ice cream, cookies, pies, and other baked goods on their menu. Their selection of massive cake slices and the novelty of their weekly rotating menu gives consumers new treats to indulge in with items like Halos (ice cream sandwiches that use donuts as the carrier), Chocolate Whoopie Pies (frosting sandwiched in between two round pieces of chocolate cake), and a slice of their vibrantly colored Ube Pandan Cake (layers of ube and pandan cake featuring pandan cream cheese frosting). B Sweet’s decadent snack offerings show operators that snacking occasions can be a main event for consumers.

MILWAUKEE, WISCONSIN

VANGUARD BAR

A watering hole in downtown Milwaukee, consumers come to Vanguard Bar for the drinks and stay for a quick bite of their signature house-made sausages. Vanguard takes the classic handheld and adds countless twists, from regionally themed items like the Milwaukee that features cheese curds, cheddar cheese, and Cheez Whiz to unique global items like the Cuban Linx (featuring pork, cilantro, and sour orange sausage on a French roll), or Veal Weisswurst (topped with Bavarian sweet mustard on a pretzel roll). And all of their sausages are served on rolls that are baked fresh daily. This operator showcases how snack foods can be elevated while quenching consumer cravings.

FURLONG, PA

CURIOSITY DOUGHNUTS

Curiosity Doughnuts in Furlong, PA takes a classic sweet treat to the next level with a vast rotating menu of zany doughnut varieties made from seven different doughs, including apple cider dough and “Super Cake” dough, a creation made with cruller batter and cake dough. Their goal of piquing consumer interest and satisfying snack cravings inspires unique doughnut flavors like their passion fruit-glazed Hot Cake Doughnut.

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