Transform your home baking experience with Rich’s, offering delicious pre-made cupcakes and smooth, spreadable icing. Perfect for those who want to create beautiful, bakery-quality treats at home without the hassle. Whether you’re decorating for a birthday party, a family gathering, or just a sweet treat for yourself, our products make it easy to impress.
With Rich’s Online Shop, you can order directly from us, with lower minimums. Make baking in the home kitchen all the more delicious, whether you’re baking for an event or just for yourself.
Smaller cases of Perfect Finish Vanilla Bettercreme now available.
Born from possibility, Bettercreme® was launched in 1978 as the first whipped icing. Bettercreme® remains fluffy, fun, and full of possibilities, serving as the smooth, light, and perfectly sweet, whipped icing™ that enhances countless memorable moments worldwide.
Ready-to-Whip Bettercreme is easy to make your own: simply shake, open, pour into your mixer and add desired custom colors, flavors or mix-ins. It outperforms traditional buttercream, with a higher yield to ice more cake or cupcakes.
No liners, no pans, all cupcakes possibilities. Our uniced cupcakes let you save time and labor by simply thawing and getting straight to decorating.
Join us for baking and decorating courses with Rich’s Academy, our free, on-demand online learning platform, to bring inspiration to your home kitchen and see our products in action.
Make your next birthday celebration extra special with custom-decorated cupcakes. Use Rich’s Bettercreme icing to create themed designs, from rainbow swirls to elegant floral patterns.
Celebrate the season with festive cupcakes! Add a touch of color with our tinted icings for a seasonal finish. Perfect for Christmas, Halloween, or Valentine’s Day.
Create a fun family activity by setting up a DIY cupcake decorating station. Our pre-made cupcakes and easy-to-use icing are great for kids and adults alike, letting everyone create their own edible masterpieces.
Our cupcakes can be stored frozen until you’re ready to use them. Simply thaw them at room temperature for a fresh taste. Icing should be kept in a cool, dry place and refrigerated once opened.
Bettercreme® is crafted for a smooth, consistent texture that’s ideal for piping and spreading. Unlike homemade versions, our icing is ready to use straight out of the container and designed to maintain stability without melting or separating.
