GOOD WORK,
IN PROGRESS.

Rich’s Clean Label Guidelines

Embrace Transparency.

Your consumers are paying attention. They’re scrutinizing ingredient lists, and they’re aware of how those ingredients impact their well-being. With Rich’s, you can feel confident inviting them to take a closer look. We’ve kept pace with the trends, offering over 650 products that meet our Clean Label Guidelines and still deliver the same taste, performance and ease-of-use you count on. With our clean label offerings, artificial flavors and colors, high fructose corn syrup, hydrogenated oils and more are all gone. Instead, you’ll find simple, recognizable ingredients that you — and your consumers — can feel good about.

So embrace transparency — and watch your sales grow.

Percentage of consumers that look for foods and beverages containing only ingredients they recognize.
Growth in products that claim “no artificial ingredients.”
Growth in products that claim “free of additives and artificial ingredients.”

Rich With Solutions.

RICH’S BASELINE CLEAN LABEL PRODUCTS:
Restrict the use of sensitive ingredients such as artificial colors, flavors and sweeteners, high fructose corn syrup and hydrogenated oils

RICH’S SUPERIOR CLEAN LABEL PRODUCTS:
An expansion on our Baseline offering which restricts more than 70 sensitive ingredients such as bleached flour, MSG and added sulfates

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