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Every operation has its unique challenges. Rich’s diverse teams of specialists are ready to roll up their sleeves and address your individual needs.
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Cakes. Icings. Breads, rolls and so much more. We’ve got all the great tasting, easy making, on-trend baking solutions you need to give your shoppers what they really want.
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Our culinary-focused passion and creativity, paired with a portfolio of delicious and versatile products for every station in your store, allows you to capitalize on the growing desire for fresh meal solutions.
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We research, develop and design industrial food products that put you in control from start to finish.
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From ideation to formulation and commercialization, our dedicated team will work directly with you through every step to create your perfect solution.
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What's New
Pizza Customization Trends Shaping Today’s Menus
Customization continues to redefine the pizza landscape, as consumers seek menus that reflect their tastes, preferences and creativity. From sauce swapping and specialty crusts to bold toppings and regional twists, today’s pizza trends reward operators who embrace flexibility.
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Recipes
Chicken Caesar Sub
All the makings of a chicken caesar salad piled high on a deluxe sub roll that promises to satisfy any appetite.
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Maple Waffle Chicken Tacos
Switch up taco night with these sweet and savory Maple Waffle Chicken Tacos. Start with warm waffle flatbreads, then fill them with crispy breaded chicken. Drizzle with maple syrup and finish with a sprinkle of parsley for a fun, flavorful twist that’s as easy as it is delicious.
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Unlock Possibility with Rich’s Online Learning Platform.
Access free continuing education and training courses for a variety of foodservice operations from the expert culinary and bakery masters.
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About Us
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Rich’s is a family-owned food company operated around a belief that inspiration can transform a business. With us as your partner, you’re adding 80 years of experience and expertise to your kitchen.
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At Rich’s, we are committed to Environmental Social Governance (ESG) principles through our Generations of Good strategy because we believe in the power of business to drive positive change.
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Discover Our Products
Bar-B-Q
The highest quality smoked meats. The largest authentic BBQ manufacturer in the United States. Born in the heart of barbecue country — Gallatin, Tennessee, our barbeque meats use only the purest smokehouse processes for genuine rib-sticking satisfaction.
Beverages
Add versatility to your menu and increase check size with high-quality, low-labor frozen drinks freshly blended to order. The sky is the limit with our ready-to-blend beverages – make them unique, make them colorful, make them your own signature sensations.
Biscuits, Bagels & Pretzels
From breakfast to happy hour, we offer a variety of delightful baked goods to complement your consumers’ meals — or drinks. Explore our biscuit dough and fully baked pretzels, and give your customers a nostalgic treat.
Breads & Rolls
The feeling of comfort. The smell of home. The nostalgia of warm breads and rolls is universal. We offer a full spectrum of breads and rolls to meet the needs of your operation and the demands of your consumers, including proof and bake, no proof, parbaked, artisan parbaked and gluten free formats.
Cakes & Brownies – Finished
There’s always something to celebrate. Make memories with our labor-saving, ready-to-serve finished Allen® Iced Cakes and Finished Brownies — mouthwatering bakery quality desserts with both standard and specialized treats for all types of taste buds.
Cakes & Brownies – Unfinished/Uniced
Make it your own. Our top quality Allen Uniced Cakes and Unfinished Brownies put the creativity in your hands with moist, consistent confections. Get creative with seasonal or cake-of-the-month decoration, or simply ice, slice and serve.
Cheesecakes
Say cheesecake. Whether it’s a creamy fruit-infused cheesecake or a decadent chocolate delight, we have the cheesecake variety your consumers crave. As a “top five” favorite dessert from coast-to-coast, sweet seekers shouldn’t be limited — so we offer everyone’s favorites including cream-style, baked and wet baked.
Cookies
The full cookie spectrum. From traditional favorites like grandma used to bake, to premium consumer-favorite Christie Cookie Co.®, Jacqueline’s® gourmet and filled creations, specialty, everyday, value, pre-packaged and individually wrapped — in both dough and fully baked varieties — we have everyone’s favorite cookie.
Culinary Solutions
Pourable, profitable and packed with possibilities. With Culinary Solutions® you can boundlessly create delicious speed scratch satisfaction — all while minimizing your food and labor costs. From dessert and breakfast bases to batters, we have solutions for any time of day and for any dietary preference.
Donuts
Build donut desire. Glazed, filled, cake or twisted — consumers love the variety, so we provide you with just that. Available in the format that best suits your needs, we offer ready-to-finish, fully finished and dough solutions — including uniquely flavored Filled Dessert Donuts. Donut worry, we’ve got it all.
Éclairs & Cream Puffs
Small, light and bursting with indulgence. Our always attractive Eclairs and Crème Puffs come frozen for your convenience — filled or unfilled.
Farm Rich Appetizers
Born from cravings. Built for convenience. Farm Rich Appetizers draw consumers in with appetizing appeal and aroma, then keep them coming back with that crucial crunch and satisfying flavor. From bar favorites like cheese sticks and onion rings to healthier options like vegetable sticks and fruit sticks, these snacks will be a hit anywhere.
Farm Rich French Toast
Calling french toast fanatics: We offer the delicious breakfast delicacy in finger-sized portions. These easy snacks are great for breakfast and brunch choices. Just heat them up, and let your consumer pick their dip of choice — syrup, honey or fruit.
Flatbreads
The world is flat. Meet millennial demand for fresh, customizable and better-for-you options. Our flatbreads’ endless versatility, from globally inspired to traditional styles, makes them a favorite in ethnic street food and sandwich carrier markets alike. Each of our flatbreads arrives with boundless creative potential – no extra labor or expertise required.
Hispanic Desserts
Rich’s portfolio of Hispanic desserts and baked goods translates culture to cuisine. Our robust Hispanic dessert offerings span everything from tres leches and portioned desserts, to bakery items and traditional Rosca ring breads.
Ice Cream Desserts
Delight in every bite. Why choose between ice cream and cake — when you can have both? Indulge without limits with our fully decorated ice cream cakes, cupcakes and ready-to-decorate ice cream cakes. Made with a rich, 12% butterfat ice cream, these desserts feature layers including cookie crumbs, moist cake or just pure ice cream goodness.
Icings – Bettercreme
Everyone loves Bettercreme®. Your customers love Bettercreme® whipped icing because of its pleasant taste. You love it thanks to the superior yield that allows you to decorate twice as many treats as traditional buttercreme — and increase your bottom line. In pails or in convenient prefilled bags, Bettercreme® whipped icing is available in any color you can imagine. Let your artistry take flight.
JW Allen Icings, Finishers & Fillings
Get a photo of this. Our icings, glazes and finishers not only add sweetness — they make your treats Instagram-worthy. Fruit and cream fillings give your cakes, donuts and baked delicacies a sweet upgrade. The possibilities are infinite.
JW Allen Mixes & Bases
Consistently cravable. Our JW Allen dessert mixes and bases provide the quality components you need to create delicious cakes, cookies, brownies, rolls and breads.
Other Desserts
The art of indulgence. Our specialty desserts use only the most divine ingredients to create something to satisfy every sweet tooth. Stuffed cookies, brownie bars, bundt cakes, puddings, parfaits, truffles and more, all ready-to-eat. The only difficulty is in choosing.
Pastry Dough
Scratch-made taste — without the labor and inconsistency. Our easy-to-use premium pastries and laminated pastry doughs deliver the delicate flaky flavor consumers love in danishes, turnovers and strudels.
Pizza
Our crusts. Your canvas. As the leading national supplier of frozen doughs, crusts and flatbreads, we offer the full spectrum of consistent, convenient and craveably-customizable products that you can make your own. Good pizza starts with good crust.
SeaPak Seafood
Surf’s up. With our SeaPak shrimp, consumers get that seaside taste without having to travel far. We offer popcorn shrimp, shrimp poppers and butterfly shrimp for a variety of styles.
Sweet Dough
Dough, sweet dough. Deliver fresh baked breakfast and snacking satisfaction with our cinnamon rolls, danishes, laminated dough pastries, strudels, scones and more. Scratch-made taste — without the work and inconsistency.
Toppings & Creams
You can’t top this. Get creative with Rich’s toppings and creams. Add dollops to your desserts, shakes, specialty beverages, and buzzworthy breakfasts, or layer up your cakes, pies and grab ‘n go treats. Available in non-dairy, dairy blend, and sugar-free, you really can please everyone.
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