HONORING TRADITION.

CELEBRATING DISCOVERY.

HISPANIC PRODUCT OPPORTUNITIES FOR IN-STORE BAKERIES.

63.7 Million

Hispanics living in the U.S.¹

5 largest Hispanic populations

in the U.S. by origin Mexicans (37.2 Million), Puerto Ricans (5.8), Salvadorans (2.5), Dominicans (2.4) and Cubans (2.4)¹

5^th Largest GDP

If U.S. Hispanics were a country, their GDP would be larger than India, France, and the UK²

58%

U.S. Hispanics who strongly agree that their cultural heritage influences purchase decisions²

A GROWING INFLUENCE.

Hispanics are at the forefront of the evolving American demographic, representing nearly a fifth of the U.S. population and wielding an estimated $3.2 trillion in buying power¹ that continues to grow. As the primary drivers of U.S. population growth since 2010, Hispanics, the majority of which are U.S.-born, are showcasing significant cultural and economic influence.

DEDICATED TO DESSERT.

Fresh bakery desserts play a huge role in Hispanic households – enjoyed at the center of every celebration, as well as everyday conversation, and as after-dinner delights. From decorated cakes and ice cream cakes to cheesecakes and elevated desserts, Hispanic families purchase more than their fair share of desserts from in-store bakeries – totaling 20% of all ISB purchases.³ Staying in tune with the needs of Hispanic shoppers is vital to maximizing growth opportunities.

CATERING TO A BICULTURAL LIFESTYLE.

The dynamic of the Hispanic American consumer is deeply bicultural and spans across generations, seamlessly navigating between their heritage and American culture. This fluid identity is especially pronounced in food consumption behaviors, where a majority of Hispanics say their cultural heritage influences their purchasing decisions.

THE POWER OF HISPANIC DOLLARS IN ISBS.

BECAUSE FOOD CONNECTS US ALL.

Hispanic flavors, loved by many, invite everyone to the table. In fact, Caucasians and Hispanics make up roughly equal households purchasing Tres Leches Cakes, and that number skews more toward Caucasians when looking at smaller-sized cakes.²

Discover Rich’s Hispanic Product Portfolio

MORE THAN JUST A MONTH:

SUPPORTING HISPANIC HERITAGE YEAR-ROUND

WHERE TRADITION MEETS INNOVATION.

Rich’s portfolio of Hispanic desserts and baked goods translates culture to cuisine. Delicious no matter where your taste buds come from, our solutions offer scratch-made authenticity, born from Hispanic traditions and infused with satisfaction that unites. We’re here to help ISBs capture the critical opportunities Hispanic shoppers represent while easing your time and labor challenges with fully finished and speed-scratch solutions.

Discover culture you can taste