Last Updated: September 4, 2025
Customers who prefer whipped icing (versus traditional buttercreams) make up a large segment in both the United States and Canada—38% and 50%, respectively.1
Meet their demand and serve up a wide range of delectable desserts with light and fluffy Bettercreme® Whipped Icing. Beyond cakes and cupcakes, Bettercreme offers superior yield across a whole range of sweet treats, from indulgent and on-trend dessert boards to donut sandwiches to topped cookies to filled buns inspired by traditional Asian sweets.
Dessert Boards
Today, a whopping 86% of customers say they’re interested in dessert boards—spreads that include dunkable treats with icing as the star of the show. Easily customizable to seasons and occasions, these boards are simple and easy to create to maximum effect.
Donuts
From whoopie pies built on halved donuts to parfaits crafted with layers of icing and donut bites, these treats make an amazing foundation for dessert creativity across day parts and seasons.
Cookies
Leave no crumb of delight behind when you use Bettercreme® to ice gourmet cookies. With a wide range of flavors like Mint Chocolate Chip, Cookies ‘N Crème and S’mores, you can customize to your customers’ cravings.
Fermentation begins with the starter, and we do bulk fermentation of the dough and proofing in a controlled temperature and humidity proof box. This builds both flavor and texture. Our high hydration and stress-free make-up let us to maintain gas in the dough, which produces a moist, open crumb. The bread is baked in a stone hearth oven with steam. The stone transfers high heat to the bread to generate oven spring and help set the crisp crust.
Hispanic-Inspired Desserts
Encourage your customers to try something new with individually portioned tres leches squares and parfaits.
Asian-Inspired Desserts
Cream breads are hotter than ever in Korean cuisine…and with Bettercreme®, you can create your own twist on this and similar treanding treats.
While market share of ¼ sheet cakes has dropped, smaller or grab-and-go treats are growing.²
Join Rich’s Academy
To sweeten your offerings
Join us for Beyond the Cake: Dessert Reimagined, a free, on-demand course from Rich’s Academy that will walk you through creative, easy-to-execute solutions that encourage consumer spending on desserts across occasions.