KEEP YOUR MENU FRESH WITH SEASONAL APPLICATIONS.

Consumers crave novelty and operators who deliver seasonal flavors or trending items stand out. Whether it’s a sweet treat with a twist or a savory spin on a classic, Limited Time Offerings (LTOs) give you the chance to test innovation, generate excitement and win shopper loyalty. Rich’s equips c-store operators with versatile products designed to keep your menu relevant and irresistible for every season and occasion.

LTOs TAP INTO CONSUMER’S FOMO.

DIFFERENT SIPS FOR THE SEASON.

Seasonal beverages aren’t just nostalgic—they’re crave-worthy traffic drivers. From cozy fall spices to cool winter refreshers, guests look forward to drinks that capture the moment. Operators can create beverage buzz using f’real blends in limited-time flavors, or add the perfect finishing touch to a drink using Soft Whip Cold Foam or On Top® Whipped Topping.

Start your recipes off right with f’real Blend & Serve Shakes. Finish with On Top® Whipped Topping.

SWEET HOLIDAY TREATS.

Limited-time goods bring excitement to the menu and inspire shoppers to treat themselves. Seasonal flavors and festive flair create urgency, spark indulgence and keep customers coming back for more.

Use our Ready-to-Finish Donuts as an easy start to these recipes and more.

SLICES OF THE SEASON.

Pizza is already a c-store staple—but novelty and limited-time recipes take it further. With craveable twists on classics and bold new builds, operators can turn everyday pizza into a traffic-driving showcase of what’s new and now.

Find the perfect base for these builds with Fresh N Ready Oven Rising Sheeted Pizza Dough.

Ready to offer your own LTO options? Explore our recipe library!

EXPLORE OUR RECIPE LIBRARY

FEATURED PRODUCTS

BRING SEASONAL TO YOUR C-STORE

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

As a subscriber to Rich’s C-Store Newsletter, you are the first to receive the latest trends and insights, but you also gain exclusive access to all past issues so you never miss an inspiring trend.

Take me back to the Resource Center!

Resource Center

¹PlasticContainerCity, 2025

²NACS Magazine, 2024

³CSP Daily News, 2024

⁴Push, 2024

⁵Innova Market Insights, 2024

⁶PMQ Pizza, Pizza Power Report, 2025

How C-Stores Level Up Over QSR.

It turns out that c-stores and Quick Service Restaurants (QSR) have more in common (and more competition between them) than you might have expected. As everyday food and beverage occasions get faster, more fragmented, and more on-the-go, consumers are rethinking where they stop.

More often than not, they’re choosing to stop at c-stores. Why? Speed. Flexibility. Beverages that do more than just quench thirst. Plus premium snacks that feel worth it even at a grab ‘n go price point.

This is how c-stores win the food fight.

THE DIFFERENCES MATTER.

Level Up Craveability and Convenience.

CAPITALIZE ON CUSTOMIZABILITY.

For today’s creative consumers, beverage customization options aren’t a gimmick, they’re a given. Whether it’s a latte with layered foam, a fizzy “dirty soda,” or a signature cold brew with creamy texture, personalized drinks turn c-stores into go-to destinations.

VIEW OUR BEVERAGE SOLUTIONS

MAKE BIG BUCKS FROM EVERY BITE.

Food is more than an add-on. It’s a profit engine. Snackable, heat-and-serve items allow c-stores to deliver comfort, quality and speed all at once. The result? Faster turns, higher margins and more reasons for customers to come back hungry.

VIEW OUR HOT CASE SOLUTIONS

OWN THE MORNING RUSH.

The morning rush waits for no one. While QSR lines build, c-stores win with fast, portable options that move at the speed of commuters. Heat-and-serve formats, grab-and-go favorites, and flexible breakfast builds help operators capture early traffic without adding complexity or slowing down the line.

view our breakfast solutions

Ready to compete with QSR?

Stock up on the products you’ll need to win!

CHECK OUT OUR C-STORE SOLUTIONS

EXPLORE C-STORE SOLUTIONS

Take me back to the Resource Center!

Resource Center

¹C-Store Dive, January 2026
²Cardlytics, 2025
³CGT, June 2025
⁴MMR, September 2025

BRING MADE-TO-ORDER BEVERAGES TO YOUR C-STORE.

Start with the classics. Shake them up with trending flavors. Add a swirl of social media excitement. And top it all off with innovative, easy-handling solutions that instantly invigorate your beverage program. C-stores have long been the beverage destination of choice for on-the-go consumers.¹ Today, beverages are expanding their appeal into the realm of snacking, with nearly 7 in 10 consumers substituting a beverage for a food snack at least sometimes.² Leveraging trends in Made-to-Order beverages (MTO), which consumers customize with toppings, flavors, and particulates of their choice, can boost interest, traffic, loyalty and higher ring at the register. Rich’s is your resource, providing the tips, insights, and versatile portfolio of beverage solutions you can use to hit the beverage bullseye. Let’s take your beverages over the top.

READY TO CREATE CRAVINGS?

CUSTOMIZATION IS THE EXPECTATION.

From flavor shots to whipped topping, Gen Z and Millennial consumers expect to build their beverages their way. Personalization promotes autonomy and emotional connection for them while increasing upsells and visitation for you.

mytop® Whipped Topping Dispenser

DIY DOLLOPS

A simple countertop solution that puts the power of customization in your consumers’ hands.

LEARN MORE

BEVERAGES ARE THE ALL-DAY SNACK.

‘Three square meals’ is a thing of the past for 6 out of 10 Americans,⁴ opting instead for numerous snacking occasions throughout the day. Consumers view beverages as snacks, with smoothies, cold coffees, and milkshakes being the most popular formats.² These c-store classics are easily customized with simple handling solutions.

TWO WAYS TO WHIRL UP SHAKES & SMOOTHIES

YOUR PHONE DRINKS FIRST.

Tantalizing social videos or photos of MTO drinks create buzz and interest. User-generated beverage content can organically reach a vast viral audience, sending them to your c-store to try one for themselves.

MADE FOR TIKTOK

MAKE YOUR BEVERAGES POP.

Rich’s innovative beverage portfolio is ready-made for social sharing. Explore our Beverage Portal for products, recipes and insights to help you make a splash.

EXPLORE RICH’S BEVERAGE PORTAL

COLD IS GETTING HOTTER.

When it’s time to caffeinate, Millennials and Gen Z are opting more and more for cold brew, iced, frozen and blended coffees and teas. Boost relevance with cold-ready formats, innovative add-ins, and formats like nitro or cold foam that feel premium and refreshing.

COLD, CREATIVE, AND CAFFEINATED

INNOVATIVE IMPACT.

Consumers have endless options for the tried-and-true. Win by being the place they go to try something new. Functional beverages, unique flavors, global remixes, exciting customizations, and options for every palette and dietary preference all encourage them to choose you over the competition.

Ready to craft your own creative c-store beverages? Drink in our complete c-store beverage solutions.

VISIT RICH’S C-STORE BEVERAGES

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

Take me back to the Resource Center!

Resource Center

¹Technomic ‘Convenience-Store Beverage,’ 2024

²Rich’s Proprietary Research, Nov 2024

³SNAP! Datassential Snacking Keynote, 2023

⁴Kantar ‘Five Disruptors: Gen Z Food & Beverage,’ April 2025

A recap of our time at NACS 2025

The NACS Show 2025 was a huge success! Rich’s wowed with the innovative bites, snacks and sips that keep customers coming back for more. The highlights–and there were many–included beverages featuring whipped toppings and cold foams, plus fully topped pizzas, new par fry snack bites and plenty more! Subscribe to the Rich’s C-Store Newsletter to stay on top of insights and industry trends that your customers crave.

PIZZA SHOWCASE

Pizza remains one of the most sought after items at C-Stores. With fully topped options, oven-rising doughs, gluten-free crusts and freezer-to-oven solutions, C-Stores can satisfy every need.

DISCOVER PIZZA

BEVERAGE SOLUTIONS

With 66% of consumers saying anything can be a snack¹, there’s no wonder why our beverage solutions were such a hit at this year’s show. We featured a few of our new core favorites like Strawberry Shortcake and Cinnamon Churro for the self-serve blender, and experimented with dirty sodas, spiced Soft Whip and inclusions during our beverage demonstrations. With customers reaching for beverages more than ever before, now’s the time to adapt your menus to meet the demand.

DISCOVER C-STORE BEVERAGE SOLUTIONS

BAKERY DEPARTMENT

A full bakery case immediately captures attention. With our variety of fully finished and ready-to-finish solutions, operators were excited with the endless possibilities to upgrade their baked goods. Fresh donuts and individually wrapped cookies are crowd pleasers, but unique offerings like our Chocolate Flips separate your store from the rest. Upgrade your bakery case and stand out!

DISCOVER C-STORE BAKERY SOLUTIONS

DESSERTS

Offering more items can be stressful–from finding the time to prep properly to ensuring you’re serving what people actually want. Our dessert solutions come in ready-to-serve formats with on-trend flavors so you can save on prep time and stay on the cutting edge! Operators loved trying our portfolio of parfaits with exciting flavors like Cookies ‘n Crème and classics like Strawberry.

DISCOVER C-STORE DESSERT SOLUTIONS

PAR FRY BITES

Operators were excited to sample our Grilled Cheese, Queso and Mexican Street Corn portable snack bites. And with 39% of consumers naming ‘Portability’ as the reason they typically choose a snack², adding some bulk to your grab-n-go menus with our par fry snack bites will help you deliver all-day satisfaction. Consumers also seek indulgent offerings. We have sweet solutions designed for on-the-go enjoyment!

DISCOVER C-STORE GRAB ‘N GO SOLUTIONS

OFFERING THE COMPLETE BEVERAGE AND SNACK

BETTER-FOR-YOU

Aspirational Nutrition: Functional snacking allows customers to fuel up without guilt. With an increased desire to stay on top of protein goals and improve gut health, multi-purpose snacks will become more important.

BEVERAGE INNOVATION

On-the-Go Sips: Consumers are still looking for ready-to-drink options that they can take with them. Although customization is still enticing to some, fully finished solutions remain the most popular.

Refresh and Recharge: Functional sips are becoming more important. Refreshing beverages that can offer the same amount of caffeine as a cup of coffee are trending up.

INDULGENCE

“Little Treat” Culture: While ambitions may be to eat healthier snacks, consumers still opt for indulgent treats, seeking out snacks, beverages and baked goods that cure these cravings.

FEATURED PRODUCTS FROM THE SHOW

Explore the products featured at our booth!

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

Take me back to the Resource Center!

Resource Center

¹Datassential SNAP! Snacking Keynote 2023

²Rich’s Proprietary Research, 2024

Sweet Baked Goods for C-Store Impulse Snacks

C-stores are built for impulse — and sweet bakery snacks are the ultimate temptations. One whiff of a chocolate chip cookie can create a sale. Unlock unplanned purchases with strategic placement, all-day snacking and labor-saving products that fulfill desires for fresh-baked goodness.

READY TO CREATE CRAVINGS?

MERCHANDISING MAGIC

VISIBILITY= VELOCITY. When baked goods are placed near coffee, at the register, or right at the entrance, they capture attention. Bundle sweet snacks with beverages or offer eye-catching smart displays to trigger impulse buys where it matters most.

MAKE IT UNMISSABLE

With Rich’s fully finished, pre-packaged, and ready to finish sweet bakery solutions

Merchandising and packaging are critical to impulse purchases.

Find complete bakery merchandising solutions at Rich’s Marketplace.

ALL-DAY IMPULSES.

Afternoon is the Most Popular Time for Snacking

What goes better with a 3 p.m. iced coffee or an 8 p.m. cappuccino than a delicious donut or cookie? Capture incremental sales by offering fresh bakery items beyond the morning commute.

ANY TIME IS BAKERY TIME

With snacks that feed the need anytime, day or night

KEEP IT FRESH.

Freshness and indulgence are the leading decision drivers for bakery offerings

In the moments that matter, the look and smell of a freshly baked treat can make all the difference. Keeping your bakery case fresh and fully stocked leads to higher sales.

FILL THE AIR WITH FRESH BAKED

The aroma of fresh baked bliss is simple with Rich’s easy-handling, freezer-to-oven solutions.

Ready to turn sweet snacks into impulse sales? Rich’s makes it easy with a versatile bakery portfolio tailored to your c-store operation.

MEET RICH’S C-STORE BAKERY

Visit Rich’s C-store site for more insights and solutions tailored to your operation!

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

Take me back to the Resource Center!

Resource Center

¹Foodservice IP ‘Capturing Opportunities in Convenience Store Foodservice’ May 2023

²Rich’s Proprietary Research, Dec 2024

³Technomic “Donuts 2024” Report

⁴NACS Magazine, ‘What’s Inside the Bakery Case,’ March 2025

⁵Technomic ‘Bakery’ Report, 2025

BRING FUNCTIONAL SNACKS TO YOUR C-STORE.

Snacking isn’t just becoming more frequent—it’s becoming more functional. Today’s consumers want more than a quick bite; they’re reaching for snacks that fuel their bodies and fit their lifestyles. Whether it’s a plant-based pick-me-up, a protein-packed recharge, or a gluten-free indulgence, health-conscious snacking is reshaping convenience culture. Rich’s helps operators stay ahead with craveable, functional options—from energy-boosting beverages to wholesome, satisfying treats.

TAP INTO SNACKS THAT DO MORE.

BENEFITS IN EVERY SIP.

Today’s energized consumers are reaching for more than just refreshment—they’re seeking fuel that fits their lifestyles. Smoothies and energy drinks are leading the way, blending craveable taste with purposeful benefits. Whether it’s real fruit, hydration and balance from smoothies, or a clean energy boost from naturally sourced caffeine, these beverages deliver feel-good functionality in every cup.

GLUTEN-FREE THAT TASTES GOOD.

Gluten-free isn’t just a dietary need—it’s also a rising preference. With Rich’s gluten-free pizza crusts and desserts, you can serve up gluten-free options with confidence. Whether for dietary restrictions or feel-good choices, it’s snacking made inclusive, delicious and hassle-free.

A BITE ABOVE THE REST, MINUS THE GLUTEN.

VEGGIE POWERS BAKED RIGHT IN.

Consumers are looking beyond indulgence to find options that nourish, satisfy and deliver real ingredients. Rich’s new veggie-boosted baked goods rise to the occasion, packing in fiber, vitamins and feel-good flavors without sacrificing the soft, fresh-baked textures people love.

POWERED BY PLANTS, LOVED FOR FLAVOR.

Happy Orchard™ Individually Wrapped Chocolate Chip Cookie

Get all the best out of a classic chocolate chip cookie, plus added produce power and 25% less sugar.

EXPLORE OUR NEW VEGGIE-BOOSTED PORTFOLIO

Happy Orchard™ Individually Wrapped Banana Chocolate Chip Muffin Loaf

Take a sweet bite filled with veggies, fruits and way less added sugar—no sacrifice, all flavor.

EXPLORE OUR NEW VEGGIE-BOOSTED PORTFOLIO

Happy Orchard™ Individually Wrapped Chocolate Fudge Brownie

Satisfy that chocolate craving with better ingredients and fewer regrets.

EXPLORE OUR NEW VEGGIE-BOOSTED PORTFOLIO

WHIPPED TO WOW.

Oat milk is having a moment – and consumers are all in. With its creamy texture, neutral flavor, and plant-based appeal, oat milk is the ultimate dairy alternative. As functional snacking grows, oat milk delivers on both taste and purpose—offering better-for-you indulgence with feel-good benefits built in.

On Top® Oat Milk Soft Whip

A pourable, drinkable, ready-to-use, plant-based cold foam with a light texture that allows for delicious layering.

LEARN MORE

FEATURED PRODUCTS

EXPLORE MORE C-STORE SNACK SOLUTIONS

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

Take me back to the Resource Center!

Resource Center

¹ HealthFocus International 2024 Global Trend Study

² 84.51º Real Time Insights, April 2025

³ Green Queen, Most Consumers Hungry for Plant-Based Food, February 2025

⁴ Euromonitor 2024 Report

⁵ IFT The Top 10 Functional Food Trends, 2025

⁶ NIQ State of Snacking, 2024

⁷Datassential SNAP 2025

The Definition of Driving Value is Changing

How C-Stores Can Deliver Value Beyond Price

Today’s consumers are tightening their food and beverage budgets, with plenty of options competing for their dollars. The value they’re looking for goes beyond just price. As more consumers trade down from full-service restaurants, convenience stores that deliver on this redefined value – whether through quality, convenience or experience – are well-positioned to capture new and repeat business.

KEEP IT CONVENIENT

A return to busy lifestyles, coupled with the rise of digital ordering, has heightened expectations for convenience, continuing a long-term trend. After all, your consumers are already expecting ultimate convenience out of a c-store visit – so it’s crucial you deliver on this promise with investments that infuse ease into every moment – from apps, to short wait times, to practical packaging.

DEALS, BUNDLES AND LOYALTY

The c-store segment already has a well-earned reputation for value, encouraging operators to lean even more heavily into value messaging and promotions over the next year. Hooking consumers with deals, offering bundles that raise ticket prices, and incentivizing loyalty programs all add up to more traffic and retention. Here’s a look at some of the promotional tactics c-store operators are currently having success with!

CURATE CUSTOMIZATION

Today’s consumers want convenience without sacrificing choice. C-stores that provide easy, customizable options give shoppers the variety they crave while reinforcing a sense of personal touch. Knowing their food was made just for them is a major component of a consumer’s value equation.

MAKE CONSISTENCY A KEYSTONE.

All of that customization won’t matter if your staff can’t execute in a way your customers can count on. Build your offerings around components that make it easy to execute consistent results — ideally with a side of versatility.

LET’S GO LTOs!

While sticking to your core is crucial, your menu differentiation and LTO strategy can make you stand out from the competition. Drive interest and trial with profitable co-branded items or LTOs your staff can pull off consistently.

ACTIVATE ALL DAY SNACKING.

Snacking, often as a meal replacement, remains a mega trend. This is especially evident for consumers aged 13-17, whose average expenditure per capita on snacks has increased 134% since 2021.⁵ Always have quality, consistent snacks conveniently at hand.

MOST VALUABLE C-STORE PRODUCTS.

Rich’s is here with solutions you need to make your operation worth it for today’s c-store consumers.

Visit Rich’s C-store site for more insights and solutions tailored to your operation!

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

Take me back to the Resource Center!

Resource Center

1 Kantar, ‘Values & Vibes’ 2023

2 SNAP! Datassential C-Store Report, 2023

3 Cleveland Research Center Convenience Store Industry Foodservice Forum, 2024

4 SNAP! Datassential Snacking Keynote 2023

5 Circana SnackTrack® March 2024

How C-Stores Can Leverage AI to Drive Profitability

The recent rapid evolution in tech and artificial intelligence (AI) has opened a number of doors for convenience store operators. From drastically improving customer experiences to stock and inventory optimization, AI has the potential to enhance opportunities, efficiencies and profitability while tackling critical operator challenges in the c-store space.

Are you ready for the AI movement?

Find out how c-stores are implementing AI to address key pain points and unlock significant revenue growth.

Source for All: Datassential Convenience Stores Keynote, 2023

NEW PRODUCT DEVELOPMENT

AI technology can use data to uncover emerging trends, identify in-demand gaps in the products or flavors you carry, and even inspire new products based on consumer preferences!

Did You Know?

Rich’s can then leverage these insights to develop exclusive new product innovations or match from our existing portfolio.

SECURITY & CHECKOUT

Camera monitoring systems equipped with AI are essentially cameras with brains, marrying real-time data with video footage to bring measurable time- and money-saving value to security and checkout processes. They can detect long lines, spills or other hold-ups and prompt employees to open additional registers or take necessary actions to cut down on wait times and keep customers happy. AI cameras can even flag risky transactions, immediately alerting c-store operators of possible instances of theft or cashier errors. For ultimate convenience and efficiency, some c-stores are adopting AI-powered cashierless checkout systems to limit labor and maximize throughput.

INVENTORY MANAGEMENT

AI takes the guesswork out of inventory management, providing predictive analytics that optimize stock levels. By monitoring stock through camera systems and integrating real-time data, AI can alert store managers when products are running low and suggest the optimal time for restocking. Beyond just keeping shelves stocked, AI analyzes variables such as demand trends, expiration dates, weather conditions and even competitor pricing to make dynamic, real-time adjustments. This ensures c-stores avoid shortages, while also minimizing waste and maximizing profitability.

PERSONALIZED CUSTOMER EXPERIENCES

AI can help c-stores deliver hyper-personalized experiences, from AI-powered loyalty programs to purchase recommendations. AI uses purchase history and predictive analytics to provide tailored rewards that resonate with individual customers, fostering engagement and encouraging repeat business. Similarly, when customers use your mobile app, AI uses purchase history to suggest complementary products or personalized deals to increase check averages.

FIND YOUR AI EDGE.

AI streamlines tedious and time-consuming tasks so employees and operators can focus on more valuable work, like meaningful human interactions with customers, improving employee engagement and delivering on consistent menu execution.

EXPLORE RICH’S TOOL BOX.

EMPLOYEE ENGAGEMENT & RETENTION STARTS WITH TRAINING.

RICH’S ACADEMY

Rich’s free, on-demand training platform provides skills training, expert instruction and menu innovation — ideal for a digitally-savvy workforce.

Explore & Enroll

LOOKING FOR MORE SOLUTIONS TO IMPROVE EFFICIENCY? CHECK OUT RICH’S FURTHER-FINISHED PRODUCTS!

LOOKING FOR MORE INNOVATION? EXPLORE C-STORE SOLUTIONS.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

CONTACT A C-STORE SPECIALIST.

Product information, recipe inspiration, or simply someone to talk things through with — we are here for your c-store.
Let us know how we can help.

Subscribe to the C-Store Newsletter!

Take me back to the Resource Center!

Resource Center