KICK OFF GLOBAL FLAVOR: WORLD CUP PIZZA INSPIRATION.

The 2026 World Cup is more than a global sporting event — it’s a built-in traffic driver for your pizza business. As fans gather to watch the world compete, operators have a huge opportunity to bring global flavors to the table in ways that feel celebratory – and delicious! Rich’s versatile pizza portfolio makes it so simple to translate international flavor profiles into craveable limited-time pizzas without adding complexity to your back of house.

of U.S. sports fans plan to watch, with 55% of fans ages 18-34

is expected to rival the Super Bowl

Italy

Italy’s culinary influence is the foundation of pizza itself — making it a natural starting point for a World Cup menu. Rich’s Authentically Italian portfolio offers the perfect canvas for your Italian-inspired pies — with streamlined back-of-house simplicity.

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Brazil

Brazilian-inspired builds lean into craveable sweet-savory combinations that surprise and delight.

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Mexico

Mexican flavors bring heat, color and high-impact appeal — perfect for high-energy match days.

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USA

Regional American favorites, like Buffalo sauce, Nashville hot chicken, and Detroit-style ‘za are built for bold, high-margin LTOs.

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Germany

German-inspired pizzas tap into hearty, comforting flavors that translate seamlessly to shareables. Rich’s Raised Edge Par-Baked Pizza Crusts are ideal for loaded, sauce-forward builds that hold up under heavy toppings.

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Use scheduled USA matches as built-in promotional anchors! Rotating weekly features creates urgency and repeat visits without requiring a full menu overhaul.

SCORE WITH RICH’S FOR WORLD CUP LTOs.

The 2026 World Cup is a once-in-a-generation opportunity to tap into global enthusiasm and drive traffic with limited-time menu innovation. With globally-inspired offerings and operationally smart dough solutions, you can deliver authentic flavor experiences — without sacrificing speed or consistency.

Mexican Street Corn Pizza

Bite into bold, match-day flavor. Fire-roasted corn, mozzarella and jalapeño are layered over a crisp crust, then finished with crumbled cotija, cilantro and a drizzle of chipotle crema for the perfect balance of heat, creaminess and craveable texture.

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DID YOU KNOW?

Pizza looks different around the world — in Brazil, it’s often topped with corn and even green peas, while in Germany, you’ll find pizzas topped with bratwurst and mustard-inspired sauces.

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1 – Nielsen, 2025