Change brings change. Sudden disruption presented opportunities to rethink, re-engineer and re-engage consumers. Virtual Restaurants offer an innovative way to maximize your potential and create new revenue streams. With menu solutions ideal for delivery, valuable insight to give you an edge, and a partnership that endures far beyond our portfolio, Rich’s is here to help you create, launch and grow your own Virtual Restaurant.
GET REAL
WITH VIRTUAL
RESTAURANTS.
Virtual Restaurants align with the prominence of off-premise
to create new revenue streams and expand your reach while
maximizing your existing assets.
to create new revenue streams and expand your reach while
maximizing your existing assets.
OUR NEW VIRTUAL REALITY.
60% of consumers who order
delivery or takeout at
least once a week
Source: Restaurant Insider 2020
MEET THE VIRTUAL RESTAURANT.
Aka: Virtual Brand, Delivery-Only Restaurant, Cloud Restaurant
Can Operate Out of Either:
Existing Kitchen
→ Utilizing the same staff, inventory and equipment.
Ghost Kitchens
→ Shared, rentable commercial kitchen spaces functioning purely
as back-of-house kitchens.
→ May host multiple Virtual Restaurant brands in one rented space,
as well as brick-and-mortars who run delivery off-site.
10-20% IN ADDITIONAL SALES
What an existing casual restaurant could achieve by adding multiple delivery-only brands
Source: Food on Demand ‘The Economics of Virtual Restaurants’ Feb. 2021
THE BENEFITS OF VIRTUAL RESTAURANTS.
countdown to launch.
STEP 1: BUILD YOUR MENU.
→ Where are the gaps and opportunities in your market that you can profit from?
→ What can you specialize in and execute easily when building from your base menu?
→ What adjustments might need to be made to account for hold time, delivery time and travel?
STEP 2: CREATE YOUR BRAND.
→ Who is your target audience?
→ What sort of name, logo and tone will resonate with them?
→ How will you market yourself on delivery apps and social media?
STEP 3: CHOOSE YOUR PACKAGING.
→ What packaging solutions maintain quality and freshness?
→ How can packaging help ensure your presentation arrives ready for Instagram?
→ How should packaging costs affect menu pricing?
STEP 4: GET ON THE APPS.
→ What are the most popular delivery apps in your market? Visibility and demand are maximized by appearing on multiple platforms vs. an exclusive partner.
→ Can you optimize your POS and kitchen printer with an Integration Provider, funneling all orders across platforms to a single screen?
→ Will you consider paid promotions to receive better placement, particularly at launch?
DELIVER ON YOUR FULL POTENTIAL.
Hungry for more insights and inspiration? We have a suite of resources to help you create your Virtual Restaurant brands, pick the perfect products and packaging, and gain a better understanding of this new landscape. Opt-in using the form and all three guides will be yours to download!
Opt-In To Download Our Virtual Restaurant Guides
BUILT TO DELIVER.
Click section header to expand or collapseSANDWICH & BURGER CARRIERS
| Product Code | Product Name | Case Count | Unit Weight | Shelf Life |
|---|---|---|---|---|
| Code45057 | Namefully baked classic sliced bun brioche 4 in | Case/Pack72 | Weight2.4 OZ | Shelf Life365 DAYS |
| Code18695 | Namesliced ciabatta sandwich bread | Case/Pack64 | Weight3.5 OZ | Shelf Life270 DAYS |
| Code18937 | Nameartisan ciabatta sandwich rolls | Case/Pack48 | Weight4.5 OZ | Shelf Life270 DAYS |
| Code89690 | Nameparbaked roll hoagie | Case/Pack75 | Weight4 OZ | Shelf Life270 DAYS |
| Code87513 | Nameparbaked french baguette | Case/Pack24 | Weight10 OZ | Shelf Life270 DAYS |
| Code70029 | Namefully baked sliced bun white 12 in submarine | Case/Pack60 | Weight6 OZ | Shelf Life365 DAYS |
| Code18681 | Nameartisan ciabatta sandwich bread | Case/Pack42 | Weight4.5 OZ | Shelf Life270 DAYS |
| Code18731 | Nameartisan french sandwich rolls | Case/Pack40 | Weight6.25 OZ | Shelf Life270 DAYS |
| Code18864 | Namewhite hero artisan roll | Case/Pack25 | Weight11 OZ | Shelf Life270 DAYS |
PIZZA & FLATBREADS
| Product Code | Product Name | Case Count | Unit Weight | Shelf Life |
|---|---|---|---|---|
| Code07386 | Namefresh ‘n ready 7 in oven rising sheeted pizza dough | Case/Pack72 | Weight6.6 OZ | Shelf Life120 DAYS |
| Code06642 | Namefresh ‘n ready 10 in oven rising sheeted pizza dough | Case/Pack50 | Weight12 OZ | Shelf Life120 DAYS |
| Code03604 | Name16” fresh ‘n ready™ oven rising sheeted pizza dough | Case/Pack20 | Weight29.5 OZ | Shelf Life120 DAYS |
| Code11819 | Name10″ gluten free parbaked pizza crust seasoned cauliflower | Case/Pack24 | Weight5.2 OZ | Shelf Life240 DAYS |
| Code01945 | Namefully baked oven fired flats herb 6.5 x 6.5 in square | Case/Pack120 | Weight3.3 OZ | Shelf Life365 DAYS |
| Code13162 | Name12” x 5” parbaked rustic oval flatbread | Case/Pack48 | Weight4.8 OZ | Shelf Life365 DAYS |
| Code06423 | Name12” x 12” fully baked extra thin oven fired square flatbread | Case/Pack50 | Weight5.3 OZ | Shelf Life365 DAYS |
BAR-B-Q SOLUTIONS
| Product Code | Product Name | Case Count | Unit Weight | Shelf Life |
|---|---|---|---|---|
| Code09067 | Namehickory smoked pulled bar-b-q pork seasoned | Case/Pack2 | Weight5 LB | Shelf Life365 DAYS |
| Code87060 | Namehickory smoked pulled bar-b-q pork seasoned | Case/Pack4 | Weight5 LB | Shelf Life365 DAYS |
| Code09750 | Namehickory smoked pulled bar-b-q pork in traditional style sauce | Case/Pack4 | Weight5 LB | Shelf Life365 DAYS |
| Code09160 | Namesmoked whole beef brisket | Case/Pack2 | Weight7 LB | Shelf Life365 DAYS |
| Code09068 | Namedouble-rub pulled beef brisket with seasoning marinade | Case/Pack2 | Weight5 LB | Shelf Life365 DAYS |
| Code09800 | Namepulled beef brisket with smoky marinade | Case/Pack2 | Weight5 LB | Shelf Life365 DAYS |
SWEET GOODS
TOPPINGS
| Product Code | Product Name | Case Count | Unit Weight | Shelf Life |
|---|---|---|---|---|
| Code02559 | Nameon top® original whipped topping | Case/Pack12 | Weight16 OZ | Shelf Life540 DAYS |
| Code16462 | Nameon top chocolate whipped topping | Case/Pack6 | Weight16 OZ | Shelf Life540 DAYS |
| Code09229 | Nameon top soft whip pourable topping naturally flavored sweet cream | Case/Pack12 | Weight1.19 LB | Shelf Life540 DAYS |
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