Virtual Restaurants

GET REAL
WITH VIRTUAL
RESTAURANTS.

Virtual Restaurants align with the prominence of off-premise
to create new revenue streams and expand your reach while
maximizing your existing assets.
Cheeseburger and fries in a to-go box

OUR NEW VIRTUAL REALITY.

Change brings change. Sudden disruption presented opportunities to rethink, re-engineer and re-engage consumers. Virtual Restaurants offer an innovative way to maximize your potential and create new revenue streams. With menu solutions ideal for delivery, valuable insight to give you an edge, and a partnership that endures far beyond our portfolio, Rich’s is here to help you create, launch and grow your own Virtual Restaurant.

DELIVER ON YOUR FULL POTENTIAL.

Download Free Resources

60% of consumers order
delivery or takeout at
least once a week

Source: Restaurant Insider 2020
Three pages showing tips and information from a Rich's virtual restaurants guide

Download Our Virtual Restaurant Guides

Free guides to help you deliver on your full potential.

Hungry for more insights and inspiration? We have a suite of resources to help you create your Virtual Restaurant brands, pick the perfect products and packaging, and gain a better understanding of this new landscape.

Download

MEET THE VIRTUAL RESTAURANT.

Aka: Virtual Brand, Delivery-Only Restaurant, Cloud Restaurant
A person delivering two food takeout orders in brown paper bags

Can Operate Out of Either:

Existing Kitchen
→ Utilizing the same staff, inventory and equipment.

Ghost Kitchens
→ Shared, rentable commercial kitchen spaces functioning purely
as back-of-house kitchens.
→ May host multiple Virtual Restaurant brands in one rented space,
as well as brick-and-mortars who run delivery off-site.

10-20% IN ADDITIONAL SALES

What an existing casual restaurant could achieve by adding multiple delivery-only brands

Source: Food on Demand ‘The Economics of Virtual Restaurants’ Feb. 2021

THE BENEFITS OF VIRTUAL RESTAURANTS.

countdown to launch.

An illustration of a computer with the Burger Classic logo in the center

STEP 1: BUILD YOUR MENU.

→ Where are the gaps and opportunities in your market that you can profit from?
→ What can you specialize in and execute easily when building from your base menu?
→ What adjustments might need to be made to account for hold time, delivery time and travel?

DOWNLOAD OUR VIRTUAL RESTAURANT MENU SOLUTIONS GUIDE
Burger Classic logo

STEP 2: CREATE YOUR BRAND.

→ Who is your target audience?
→ What sort of name, logo and tone will resonate with them?
→ How will you market yourself on delivery apps and social media?

DOWNLOAD OUR TIPS & TRICKS FOR BRANDING YOUR OWN VIRTUAL RESTAURANT
An illustration of a sandwich in a takeout restaurant container

STEP 3: CHOOSE YOUR PACKAGING.

→ What packaging solutions maintain quality and freshness?
→ How can packaging help ensure your presentation arrives ready for Instagram?
→ How should packaging costs affect menu pricing?

FIND MORE PACKAGING TIPS IN OUR MENU SOLUTIONS GUIDE
An illustration of a hand holding a phone with a fork and spoon image on the screen

STEP 4: GET ON THE APPS.

→ What are the most popular delivery apps in your market? Visibility and demand are maximized by appearing on multiple platforms vs. an exclusive partner.
→ Can you optimize your POS and kitchen printer with an Integration Provider, funneling all orders across platforms to a single screen?
→ Will you consider paid promotions to receive better placement, particularly at launch?

READY TO
GO VIRTUAL?

Download our free guides to get started

BUILT TO DELIVER.

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SANDWICH & BURGER CARRIERS

Product Code Product Name Case Count Unit Weight Shelf Life
Code45057 Namefully baked classic sliced bun brioche 4 in Case/Pack72 Weight2.4 OZ Shelf Life365 DAYS
Code18695 Namesliced ciabatta sandwich bread Case/Pack64 Weight3.5 OZ Shelf Life270 DAYS
Code89690 Nameparbaked roll hoagie Case/Pack75 Weight4 OZ Shelf Life270 DAYS
Code87513 Nameparbaked french baguette Case/Pack24 Weight10 OZ Shelf Life270 DAYS
Code70029 Namefully baked sliced bun white 12 in submarine Case/Pack60 Weight6 OZ Shelf Life365 DAYS
Code18681 Nameartisan ciabatta sandwich bread Case/Pack42 Weight4.5 OZ Shelf Life270 DAYS
Code18864 Namewhite hero artisan roll Case/Pack25 Weight11 OZ Shelf Life270 DAYS

PIZZA & FLATBREADS

Product Code Product Name Case Count Unit Weight Shelf Life
Code07386 Name7″ fresh n ready oven rising sheeted pizza dough, 72 6.6-oz Case/Pack72 Weight6.6 OZ Shelf Life135 DAYS
Code06642 Name10” fresh ‘n ready oven rising sheeted pizza dough, 50 12-oz Case/Pack50 Weight12 OZ Shelf Life135 DAYS
Code03604 Name16” fresh ‘n ready oven rising sheeted pizza dough, 20 29.5-oz Case/Pack20 Weight29.5 OZ Shelf Life135 DAYS
Code11819 Name10” gluten-free seasoned cauliflower pizza crust, 24 5.2-oz Case/Pack24 Weight5.2 OZ Shelf Life240 DAYS
Code01945 Namefully baked oven fired flats herb 6.5 x 6.5 in square Case/Pack120 Weight3.3 OZ Shelf Life365 DAYS
Code13162 Name12” x 5” parbaked rustic oval flatbread Case/Pack48 Weight4.8 OZ Shelf Life365 DAYS
Code06423 Namerich’s 12” x 12” extra thin oven fired flats Case/Pack50 Weight5.3 OZ Shelf Life365 DAYS

BAR-B-Q SOLUTIONS

Product Code Product Name Case Count Unit Weight Shelf Life
Code09067 Namehickory smoked pulled bar-b-q pork seasoned, 2 5-lb bags Case/Pack2 Weight5 LB Shelf Life365 DAYS
Code09750 Namepremium pulled pork bbq with nasville style bbq sauce, 4/5-lb trays Case/Pack4 Weight5 LB Shelf Life365 DAYS
Code09160 Namewhole smoked seasoned beef brisket, 2 7-lb bags Case/Pack2 Weight7 LB Shelf Life365 DAYS
Code09068 Namedouble-rub pulled beef brisket with seasoning marinade, 2 5lb bags Case/Pack2 Weight5 LB Shelf Life365 DAYS

SWEET GOODS

Product Code Product Name Case Count Unit Weight Shelf Life
Code20698 Nameour specialty treat shop strawberry parfait naturally flavored Case/Pack8 Weight5.5 OZ Shelf Life365 DAYS
Code08986 Namebaked chocolate chunk message cookie 9″ Case/Pack16 Weight11.4 OZ Shelf Life365 DAYS
Code08988 Namechocolate chunk message cookie baked 12 in. Case/Pack10 Weight21.6 OZ Shelf Life365 DAYS
Code08520 Namecarrot cake with cream cheese icing cake square Case/Pack8 Weight6.5 OZ Shelf Life365 DAYS
Code08523 Namechocolate cake with chocolate icing cake square n&a fl Case/Pack8 Weight6 OZ Shelf Life365 DAYS
Code18215 Nameour specialty treat shop™ banana pudding parfait Case/Pack8 Weight5 OZ Shelf Life365 DAYS
Code18213 Nameour specialty treat shop™ chocolate mousse parfait Case/Pack8 Weight4.5 OZ Shelf Life365 DAYS
Code13530 Nameready-to-finish yeast raised donut homestyle ring, 84 2.1-oz donuts Case/Pack84 Weight2.1 OZ Shelf Life270 DAYS
Code02831 Nameready-to-finish plain cake donut hole, 440 0.4-oz holes Case/Pack440 Weight0.4 OZ Shelf Life330 DAYS
Code52040 Nameready to finish yeast raised donut hole Case/Pack384 Weight0.35 OZ Shelf Life270 DAYS
Code52153 Nameready to finish yeast raised donut apple fritter Case/Pack48 Weight3.85 OZ Shelf Life270 DAYS
Code12802 Nameready to finish cake donut plain jumbo ring Case/Pack100 Weight3 OZ Shelf Life330 DAYS
Code11601 Namedonut glaze honey dip Case/Pack1 Weight12 LB Shelf Life270 DAYS
Code21506 Namedonut glaze honey dip Case/Pack1 Weight24 LB Shelf Life270 DAYS
Code09976 Nameheat’n ice™ icing vanilla artificially flavored Case/Pack1 Weight12 LB Shelf Life270 DAYS

TOPPINGS

Product Code Product Name Case Count Unit Weight Shelf Life
Code02559 Nameon top® original whipped topping, 12 16-oz bags Case/Pack12 Weight16 OZ Shelf Life540 DAYS
Code16462 Nameon top® chocolate whipped topping, 6 16-oz bags Case/Pack6 Weight16 OZ Shelf Life540 DAYS
Code09229 Nameon top® soft whip pourable topping, 12 1.19-lb cartons Case/Pack12 Weight1.19 LB Shelf Life540 DAYS

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