Rich’s Showcases Creative Bakery Solutions at IDDBA 2024

Trends We Noticed:

• Celebratory Branding – products with packaging that spoke to everyday occasions, festive coloring, etc.
• Heavy presence on licensing with consumer favorites (Oreo, Guiness, Girl Scouts, Bailey’s).
• Mini and Grab & Go Assortments – smaller formats allow for more ‘affordable indulgence’ opportunities.
• Seasonal Inspirations – seasonal is changing – it’s not just rinse & repeat, seasonal flavors are constantly evolving and there are more seasons to celebrate. 
• Savory Donuts – a sweet start to the day, an afternoon pick-me-up, a celebratory dessert or a late-night snack, donuts are not confined to a daypart or flavor profile!
• Flavor Combinations – a focus on savory/sweet flavors outside of the traditional salted sweet, like spicy chocolate.
• Sustainable Packaging – from wood, recycled cardboard to even clamshells that look like plastic but are derived from sugar.