Rich Products made a dynamic and forward-thinking impression, celebrating our 80th Anniversary, at the 2025 International Dairy Deli Bakery Association (IDDBA) trade show, held June 1–3 in New Orleans, Louisiana. As one of the industry’s most influential events, IDDBA provided the perfect platform for us to unveil a host of exciting new products and digital innovations. Our booth featured a sleek, interactive digital portfolio touchscreen, AI-powered customized dessert creations, and the inviting On Top® Coffee Corner—creating a fully immersive experience for attendees. Rich’s also proudly spotlighted its exceptional technical bakery team, who delivered live demos throughout the show, offering hands-on education and inspiration to customers.
Ready To Go – Fully finished, individually wrapped, perfectly portioned grab ‘n go solutions providing maximum convenience and satisfaction with minimum contact.
Fully Finished Desserts – Deliver daily delight, whether by fueling smaller celebrations at home or with sweet pick-me-ups.
Birthdays. Holidays. Anniversaries. An everyday treat. Or simply self-care. Cakes are a favorite part of every occasion or celebration. And now, the celebratory centerpiece is more convenient than ever with Rich’s Fully Finished, Ready-to-Finish, and Signature Ready Cakes. Deliver from-scratch quality without significant time or labor. Ready to thaw and thrill, our dessert and celebration cakes come in a variety of trusted and on-trend flavors and sizes, decorated or ready-to-finish, allowing you to create the perfect cake program for every occasion.
It’s not often you can have it all. Your consumers expect fresh baked breads and rolls — while you need labor saving solutions that ease back-of-house pressure. With Rich’s parbaked breads and rolls portfolio, everyone gets exactly what they want. Consumers enjoy scratch-quality satisfaction from easy-to-use products that go from your freezer to their table in minutes. Efficiency has never tasted so delicious.
Our AI, powered by advanced large language models, is specifically trained to generate unique recipes using our baked goods and toppings. Here’s how you can create your own custom dessert:
From budding bakers to advanced decorators, Rich’s Academy is our free, online learning platform that lets you learn from our experts on your time. Bake the most of your skills, from icing and piping to trending techniques to advanced decorating.
Welcome to Future of Fresh Bakery LIVE webinar series. We’ll dive into key strategies, target shopper segments, inspirations for innovation, and merchandising and ecommerce tips that can help attract and retain shoppers using data and research you can only get from Rich’s. Join us on this enlightening journey to the new frontier of in-store bakeries.
For right now, and for what’s next. Learn how you can can differentiate your In Store Bakery to help you stand out in the consumer’s mind! Subscribe for a copy of our latest newsletter.
