Rich’s Showcases Innovation and Customer-Centric Solutions at IDDBA 2026

Rich Products made a vibrant impression at the 2026 International Dairy Deli Bakery Association (IDDBA) trade show, held June 7–9 in Orlando, Florida. As one of the industry’s most influential events, IDDBA provided the perfect platform to showcase our latest innovations and connect with customers. Our booth featured our new colored Buttercreme and Bettercreme® icings and spotlighted our newest acquisition, Great Kitchens’ Pizzeria Uno, expanding our portfolio with high-quality, deli-driven solutions. The On Top® Coffee Corner returned as a guest favorite, alongside an expanded variety of delicious samples that elevated the overall experience. An Instagrammable moment stole the show with a massive cake showcasing over-the-top creations by our talented technical bakery team. Together, these elements created an immersive experience that reinforced Rich’s commitment to innovation, quality, and customer-inspired solutions.

Buttercreme & Bettercreme® Icings

Bold, vibrant new colors designed to inspire creativity, deliver consistent performance, and help decorators bring eye-catching creations to life.

Pizzeria Uno (Great Kitchens)

Iconic, Chicago-inspired pizza solutions delivering authentic flavors and high-quality, deli-driven offerings your customers know and love.

Artisan Breads

Crafted with care and tradition, our artisan breads offer premium taste, texture, and visual appeal to elevate any deli or bakery set.

Grab ‘n Go Fully Finished

Convenient, ready-to-display items designed for busy shoppers—offering quality, portability, and fresh flavor with no additional prep required.

Trends We Noticed:

Premium indulgence and convenience continue to drive consumer interest.
Globally inspired flavors, particularly Asian-influenced profiles, are gaining momentum.
Clean-label and plant-based options remain popular with consumers.
There’s a growing appetite for nostalgic flavors with a modern twist.

Featured Products

Explore the products featured at our booth!

Rich’s Academy

From budding bakers to advanced decorators, Rich’s Academy is our free, online learning platform that lets you learn from our experts on your time. Bake the most of your skills, from icing and piping to trending techniques to advanced decorating.

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The Future of Fresh Bakery: LIVE

Welcome to Future of Fresh Bakery LIVE webinar series. We’ll dive into key strategies, target shopper segments, inspirations for innovation, and merchandising and ecommerce tips that can help attract and retain shoppers using data and research you can only get from Rich’s. Join us on this enlightening journey to the new frontier of in-store bakeries.

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