SEASONAL SIPS, SPICES AND SWEETS.

WINTER 2024 MENU TRENDS AND INSPIRATION

Chilly days, snow days, holidays – winter is filled with reasons to gather around food, and cherish the season’s comforting flavors and festivities. Let’s dive into the trending winter flavors that will bring the warmth and coziness of cold winter days to your menu.

November is consistently strong for winter LTO introductions.

Datassential ‘The State of the LTO,’ 2024

Winter menu releases come in two waves: decadence and indulgence followed by health-forward options.

SNAP! Datassential Seasonality Trends, 2023

ROSEMARY

Woody herbs, including Rosemary, are a current menu mega trend (SNAP! Datassential ‘The World of Herbs & Spices,’ 2023). Rosemary brings a fragrant, earthy warmth to both sweet and savory winter drinks and dishes, evoking the cozy essence of the season with its robust and piney notes. It’s most popularly included in winter apps, sides and sandwiches, among other dishes according to Datassential’s 2024 Winter Index.

HEARTY COMFORT FOODS

Winter is comfort food season, making it the perfect time to incorporate rich, hearty dishes into your menu that serve as warm, nourishing centerpieces.

RED VELVET

According to Datassential, Red Velvet desserts are menued 9X more in winter than the average for all other seasons. Its deep red hue and rich, velvety texture is the perfect indulgence for winter and holiday celebrations alike.

PEPPERMINT

This cool, refreshing winter essential is only growing more and more popular with creative applications from sweet to savory, beverages to desserts.

 

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